When it comes to website design, flash intros and sidebars are outdated. In 2018, creators and web hosting companies are focused on security, social integration, and mobile accessibility.
It seems like every week there’s another news story about a major company being compromised by hackers. The rate of cybercrime is increasing at an alarming pace; so quickly, that some security developers can barely keep up. Whether your providing information or generating e-commerce, take steps to protect yourself and your clients from a cyber attack. One of the easiest ways to secure your site is with an SSL certificate. SSL encrypts important information like passwords, credit card numbers, addresses, and social security numbers. Give your customers peace of mind by displaying the SSL certificate logo on your page.
Without question, Google is the most widely used search engine in the world, but in recent years, more customers have turned to social media to search for businesses. If you don’t have your business on social media, you could be missing out on new clients. A basic social media account is free, but you can upgrade your account and use social media as an advertising platform. Platforms like Facebook can target clients based on their location or interests. Link your social media account to your business’s website for customers who want to learn more about your company. Add social media buttons to your website for organic visitors who want to engage with you through your social media posts.
Cell phones have become such an integral part of everyday life that it’s almost impossible to do business without one. More and more customers are also using their mobile devices to buy products and services online. When it comes to website interface, however, it’s important to make sure your site is mobile-friendly. Mobile-friendly means that customers can view and use your site on a cell phone or tablet (regardless of the operating system) as well as their desktop or laptop computer. The shift toward mobile interfacing has prompted many website creators to adopt the long-scrolling design which makes it easier for mobile users to scroll through information.
Last but not least, your website is nothing without tech support. Your website is open 24 hours a day, seven days a week which means you need a web hosting service that can provide around the clock tech support to troubleshoot and prevent downtimes.